Every business venture requires world-class publicity. They need to connect with their target audience on a personalized level, and this is where marketing platforms come into the picture. However, there is fierce competition, as every platform has its unique services to offer.
It is quite evident that such a situation can make it a daunting task for companies to choose the right candidate for their growth. So, here are the best alternatives in the market that can offer you quality services according to your needs.
MailChimp
Competition in the digital marketing world is cut-throat. However, MailChimp has come out as a worthy rival to SendInBlue. This All-In-One integrated platform is perfect for small scale business ventures because of its tailor-made services. One of its services, Lookalike audience finder, helps clients reach out to its target audience by working with social media advertisements and postcards. It also uses customer relationship management data to find new people similar to their client’s contacts.
Mailchimp also helps you create custom signup forms to send customized and relevant content. Clients can select their color palette and font to grab the attention of visitors. In addition to this, the form can be translated into over 50 languages. They also come with reporting tools and compelling CTA that showcase how forms are helping the required audience grow.
Pepipost
What makes Pepipost a credible substitute is its claim of delivering 8 billion emails every month for over 50,000 clients. It uses Artificial Intelligence to ensure faster delivery of emails. The AI-powered platforms restrict spam and reduce time to reach customers faster. Pepipost’s Webhooks feature tells clients about whether the email was successfully delivered or not, Did the recipient unsubscribe, etc.
An Email bounces whenever the recipient server rejects it. The sender is unaware of such things happening, and that is where the Bounce Forwarding feature comes in. As it is set to a specific email address, the sender will start receiving notifications of the bounce in real-time.
Moosend
It is touted as the ultimate email marketing software and platform. The reason behind this might be because of behavioral analytics. This analysis helps business ventures to understand the way customers engage with the concerned website. Moosend’s personalized feature ensures a tailor-made layout with sure-fire automation workflows. It also sends customers that their items are left in the cart or keep them hooked on with customized product recommendations.
This platform allows clients to use images, videos, and different kinds of elements without the requirement of in-depth technical knowledge. This helps in every professional’s marketing needs. Creating highly engaging newsletters piques the interest of everyone who visits the website and simultaneously increases traffic.
SparkPost
SparkPost claims to be the world’s first email intelligence platform. This platform uses PowerMTA, an email message transfer agent (MTA) for sending out high-volume messages. It provides users with an overall view of the email being sent. Users can optimize the way they send emails by analyzing per-domain, per-campaign, etc.
The platform ensures security and privacy of email. Its security features ensure two-factor authentication to restrict unauthorized usage of a user’s account. Email encryption ensures that incoming API calls use HTTPS and are SSL/TLS encrypted.
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