Creating a Social CRM strategy is not that easy, especially when you are just starting out and have limited resources. So, to help you out, we are sharing with you six tips that you can use to create a killer Social CRM strategy.
Invest in the Right Social Media Tool
Before moving forward with your Social CRM strategy, make sure you have a social media analytics tool for monitoring your efforts. The tool you choose must allow you to schedule your social media posts across all your social media channels, monitor your engagement, and mentions, collect analytics data, integrate it with your CRM software, etc. So, make sure you buy a reliable tool that can fulfill all your requirements. Else you would not be able to measure the impact of your CRM strategy accurately.
Target Relevant Channels and Audience
Another thing that you can do to make a killer Social CRM strategy is to target relevant channels and audiences instead of posting and engaging with followers on every social media platform. This ensures that you only focus your efforts on those social media channels on which your target audience is present.
For example, if you run an e-commerce website, then you can focus your efforts on Instagram and Pinterest instead of Twitter. Why? Because it will allow you to visually showcase your products, which will ultimately increase your sales. However, make sure you don’t make your followers or prospects wait for a long time when they need your help. Otherwise, you might lose your potential customers.
Monitor Interactions and Brand Mentions
Your social media analytics tool or social media management software must have the capability of setting up feeds and streams for all his active social media profiles. The tools must allow you to monitor and track your direct messages, comments, brand mentions, the company’s name, etc. This allows you to manage your target audience more efficiently and ensure that you are there when they mention your brand, ask a question about your product or require your assistance. This will help you build your goodwill on social media, which will ultimately increase your sales and profits from social media.
Use Analytics Data
Once a prospect shows interest in your brand or product, you can easily move him further down in your conversion funnel using the analytics data collected by your social media management software. These tools can collect lots of data about your customer or prospect and give you lots of useful information about them, which will help you target and manage your prospect or customers more efficiently. Besides this, you can also use the data provided by these tools for further refining your Social CRM strategy. So, do use the analytics data if you want to get the most out of social media and manage your customers or prospects more efficiently and effectively.
Group Your Customers
Grouping your customers with similar traits is one of the best things you can do while preparing your Social CRM strategy. This allows you to create personalized content that is relevant to your target audience and customers and increase your engagement on social media, which ultimately helps you generate more leads and sales through social media. So, make sure you group similar-looking customers together and create different customer segments based upon your created groups.
Don’t Delete Negative Feedback or Comments
Even if you are someone who is providing stupendous customer support service to its customers, there will be a time when some of your customers might not be satisfied with your customer support services and may also write negative comments about you or your product in social media.
Yes, you can delete these comments, but it might do more harm to your brand’s image than the negative comment can do itself. So, make sure you don’t delete your customer’s negative feedback and try to solve his/her problem instead. This will help you build trust among your customers, which will ultimately increase your sales and profit.
There you have it, guys, six tips that you can use to make a killer Social CRM strategy. So, use these tips while preparing your social CRM strategy if you want to get the most out of all your social media profiles.
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