Driving traffic to a website using Instagram can be very difficult if you are just starting with Instagram. However, there are many things that you can do to drive traffic from Instagram to your website. So, to help you out, we are going to share with you six tactics that you can use to drive website traffic from your Instagram profile.
Use Analytics Data
The first thing that you can do to increase your website is to track and monitor your account’s performance through an analytics tool. Yes, you can use Instagram’s inbuilt analytics tool, “Instagram insights,” but it provides very limited data which might not be that helpful. To get started, you can use analytics tools like Iconosquare, Squarelovin, Crowdfire, etc. These tools are very helpful and can give you lots of great information about your Instagram account like the ideal time for posting your post, analysis of your posts, the performance of your stories, and more. Once you get data from these tools, use that data for your advantage and refine your efforts so that you can get more engagement and send lots of website traffic to your website.
Add a Your Website Link to Your Bio
It is one of the most popular tactics that is used by marketers all over the world to drive traffic to their website. To add your website link to your profile:
Go to your profile and click on “Edit Profile.
Next, enter your website URL in the Website text box and click on the √ icon, and your website URL will be added to your profile.
Once you have added your link, your followers can click on that link to go to your website. Make sure you update your website link every time you publish a new blog post, launch new products, or have a sale, and it will drive lots of traffic to your website.
Add a Call to Action on Images
Another way to drive traffic to your website is by designing Instagram posts with compelling CTA’s. Once you have done that make sure you add corresponding website links in your bio, which send your followers to your website or product landing page where they can take your desired action. This technique is very helpful, especially when you are running a contest or having sales on your website.
Use Influencers
Instagram influencers are the users who have a large following on Instagram. These people can easily influence people through their posts. Using these influencers, you can easily reach your target audience and drive lots of traffic to your website. All you have to do is connect with an influencer in your niche and ask them to promote your website or content on their profile. However, you might have to pay some money for it, but it would be worth it, especially if you are a small brand who can’t spend lots of money on hiring big celebrities to promote their products and brand.
Run Instagram Ads
Instagram ads are one of the most powerful and effective ways of driving lots of traffic to your website. With advanced targeting options of Instagram ads, you can easily reach your target audience and persuade them to take your desired action. To run Instagram ads:
Go to your Facebook ads manager account and click on the create button.
Next, Select your desired Goal or objective.
Select your targeting options and Instagram as your desired ad placement.
Create multiple ad sets and click on continue.
Make sure you select an objective that is relevant for you and can satisfy your advertising needs. Otherwise, you might end up spending lots of money without getting your desired results.
Swipe Up on Instagram Stories
Swipe up stories is another great way to drive traffic to your website. These stories have a swipe option in them, which can be used to redirect your follower to your website or desired landing page. But to use these options, you must have a verified business account on Instagram. Once your profile is verified, Instagram will give you access to the swipe up feature, and the link will appear at the top of your storied editor. Tap on it, and you can easily add a link to your website or webpage on your stories. Besides this, you can also use Swipe stories as a preferred placement for your paid ads.
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